Billie Jean King
Billie Jean King changed women’s sports by refusing to accept inequality as part of the game. One of the greatest tennis players in history, she understood that winning alone wouldn’t change the system.
On the court, King dominated women’s tennis throughout the 1960s and ’70s, winning 39 Grand Slam titles. Off the court, she fought for equal prize money and professional opportunities at a time when female athletes were paid far less than men.
In 1970, frustrated by the inequities in tennis, she helped launch the Virginia Slims Circuit, which became the foundation for the Women’s Tennis Association. Three years later, after she publicly campaigned for equal pay at the U.S. Open, the tournament became the first major sporting event to award equal prize money to men and women.
Her most visible moment came in 1973 during the Battle of the Sexes match against Bobby Riggs, watched by more than 90 million people worldwide. King’s victory was a cultural turning point, challenging widely accepted ideas about women’s athletic ability and legitimacy.
For generations of athletes, Billie Jean King’s legacy is about using excellence to force institutional change.